This year, the Bank continued to participate in different activities organized by the Chambers of Industries and Commerce as well as the Businessmen Associations, by attending or sponsoring exhibitions, forums, seminars, conferences and roundtables, locally and internationally. The Bank provides financial support to such chambers and organizations through memberships and participating in their different events in order to remain an active member among these communities. During this year, the Bank was keen to know all about new implications on international trade and global economy.
In order to develop and reinforce business relations with businessmen and exporters, the Bank continuously coordinates with the Ministry of Trade and Industry as well as other specialized centers. The Bank always gives priority to introduce itself to local and international business communities, to open new markets for Egyptian products and to facilitate commercial trade through the Business to Business (B2B) events organized by these associations, such as The American Chamber of Commerce, Canadian Chamber of Commerce, Union of Arab Banks, El Wafaa’ Association, Federation of Egyptian Banks, Egyptian Banking Institute, Egyptian Financial Supervisory Authority, Egyptian Capital Market Authority, The Egyptian Exchange, Misr for Central Clearing, Depositary and Registry, Egyptian Businessmen Association, Arab Union for Industrial Exports Development, Arab Industrial Development and Mining Organization, I-Score, Lawyers Syndicate, the Egyptian International Company for the Production of Aluminum Sectors (EIPAL), and the Arab Investors Union.
The Bank is also keen to follow the most recent and up-to-date researches, newsletters and encyclopedias, particularly specialized publications related to its activities, such as Egypt Country Risk Report which is published by BMI Research “A Fitch Group Company”, as well as the Insurance Newsletter and the Social Security Encyclopedia, in order to be updated in this field as well.
In Line with our strategy to introduce the Egyptian export community, mostly manufacturers from different sectors, to key export service providers in Egypt, the Bank was keen to participate, this year, in “Export Plus” conference and exhibition, themed “Towards New Horizons for Egyptian Exports”
The conference tackled the obstacles, problems facing the Egyptian Exports, and was organized by the Foreign Trade Department of the Federation of Egyptian Chambers of Commerce. The Bank seized this opportunity to present its different services and financial products. Moreover, the Bank also participated in the international event “Fruit Logisitica”, which was held in Berlin, Germany under the auspices of the Agricultural Export Council, in order to develop and expand the Egyptian export especially in food and agriculture sector. The objective was to help Egyptian exporters expand sales by providing them with an opportunity to meet key export service providers in Egypt, in a “B2B” event, through networking, data-collection and raising awareness about key resources to expand export sales.
As part of our role towards the community development and corporate social responsibility, and in order to contribute in addressing the unemployment issue, and under the Financial Literacy Project, initiated by the Egyptian Banking Institute, the Bank participated in some job fairs, such as Ain Shams University as well as the annual employment fair organized by the German University in Cairo.
Furthermore, and in order to spread the financial awareness to children and youth. The Bank continued to participate in the Global Money Week and the national initiative “Shaping the Future”, by the Egyptian Banking Institute (EBI), in partnership with the Ministry of Education, the Ministry of Youth, and some international schools, where branches visits, workshops and lectures were conducted to different universities and schools’ students. In this line, the Bank also sponsored and adopted the Egyptian Banking Simulation Model, organized by the Faculty of Economics and Political Sciences – Cairo University.
Additionally, as part of the Bank’s corporate social responsibility, the Bank believes in participating in the development of the Egyptian Economy, especially in this critical period the country faces, where organizations are encouraged to support and give a hand. Accordingly, the Bank funded “Suez Canal Project”, targeting to help local economy get out of the current crises and achieve the anticipated growth.
Reaffirming our commitment to healthcare sector, by upgrading hospitals and bringing the latest medical equipment to public hospitals, to help provide free of charge medical services to as many Egyptians as possible, Bank funded Zakazik University Hospitals to purchase the latest Ultra Sound machine, for diagnosing intestine, liver and esophageal varices diseases, to empower hospital in providing better medical services to up to 18000 patients per month coming from Sharqia governorate, 10th of Ramadan, Obour, Shorouk and Suez Canal cities.